Are flowers an inexpensive way to say I love you?
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements but fret about the cost, here are 10 great-looking floral designs that can be sold for less.
These cost-conscious designs fit emerging artisan trends featuring handcrafted, handmade and personalized products. They use three popular color harmonies and can easily be customized to fit anyone’s budget.
That versatility is a big plus, as you can scale these designs up or down by price-point and still have arrangements that look great.
Flower buyers are sentimental. Appeal to their hearts with your version of these designs!
Roses are the holiday’s most requested flower. You can help budget-conscious clients save some cash by offering them interesting arrangements designed with less expensive blooms than the traditional dozen roses.
Other lower-cost red flower favorites include spray roses, gerbera daisies and carnations.
Baby’s Breath Valentine Floral Vase
3 Red Roses, 2 stems Gypsophila, 1 stem Grevillea
Red Roses and Paragon Vase Valentine
12 Red Roses
Enmeshed Valentine Floral Arrangement
7 Red Carnations, 3 Aspidistra Leaves, 2 stem Collar Fern, 2 Anthurium
Pretty in Pink
Pink is topping the color charts as a color favorite. Hot pink is an eye-catching color that bridges the gap between red and white and makes a soft feminine arrangement really pop.
Luckily, there are lots of pretty pink flowers to choose from. A few more moderately priced stems include carnations, alstroemeria and waxflower. Many other blooms come in this pastel to hot pink hue range.
One way to restrain the budget with impact? Top off a design of baby’s breath, spray roses and alstroemeria with just a few vivid roses strategically placed to catch the eye.
Vivid pinks juxtaposed with acid greens offer enough visual weight to make a design appear larger. This design features green flexi grass as a void–connecting line. This expands space in the arrangement by connecting the positive space (the area filled with flowers) with the negative space (the open area with no flowers) in the design.
4 Hot Pink Roses, 7 Pink Alstroemeria, 2 Hot Pink Asters, 3 stems Pink Spray Roses, 2 stems Gypsophila, 2 stems Salal, 2 stems Seeded Eucalyptus
Pink Delight Romantic Bouquet
3 Hot Pink Roses, 2 Dianthus, 1 Green Anthurium, 1/2 Italian Ruscus
Pretty in Pink Flower Design
3 Variegated Lily Grass Stems, 1 Aspidistra Leaf, 1 Fatsia Leaf, 3 Tulips, 2 Gerbera, 1 Salal Stem
In Love with Lavender
Lavender is a perfect accent color for the many mixed arrangements enjoyed by Valentines. Fugi mums, pom and daisies can be found in shades of lavender and blended with other colors.
2 Lavender Roses, 4 Antique Carnations, 1 Pink Rose, 2 Green Miniature Hydrangea, 1 Peach Hypericum, 2 Scabiosa Pods, 1 Lavender Wax Flower, 1 Lavender Fuji Mum, 1 Grevillea
2 Cool Water Roses, 2 Standard Purple Carnations, 2 Novelty Purple Daisy, 1 stem Seeded Eucalyptus, 1 stem Silver Dollar Eucalyptus
3 Green Hydrangea, 3 Purple Carnations, 1 Seeded Eucalyptus, 1 Silver Dollar Eucalyptus, 2 Alstroemeria, 1 Grevillea
While you have their attention
Many Valentine customers purchase flowers just this one day of the year. How can you encourage them to buy flowers more often?
- Include a discount coupon with the sales receipt of in-store purchases.
- Ask for their email address to send coupons prior to upcoming holidays.
- Add a “free rose” card or discount coupon to the arrangement for the recipient.
- Create a “Petal Points” frequent buyer program to earn points toward free flowers.
- Offer “Petal Points” to recipients who post their flowers online with #your shop.
Offer something for everyone this holiday season by varying your price points from drop-dead gorgeous premium pricing to won’t-break-the-bank budget pleasers with average-priced designs in-between.
Use a varied collection of flowers from multiple price points. Accessorize with interesting decorative accents to add visual interest.
How can you help your customers say I love you this Valentine’s Day with less-expensive yet high-value arrangements?