A chill in the air reminds us that autumn is on its way.
Autumn is often referred to as ‘fall’ because it’s the season of falling leaves. Fall is the perfect season to sell transitional designs that feature vibrant colors, rich textures, and unique forms.
As seasonal activities move indoors, we’re inspired to take natural materials inside with us. Including the popular pumpkin.
Fall, Halloween, Tailgate and Thanksgiving seasons all offer awesome opportunities to showcase pumpkins. Creatively designed centerpieces make popular conversation pieces for special events.
Consider these six ways to decorate with fall pumpkins. Which one is your favorite?
- Arrange flowers in a fresh pumpkin
We often think of traditional pumpkins as oblate and orange. Our options keep expanding.
In recent years, it’s the bumpy, odd colored, or mis-shaped pumpkins that have become the trendsetters. This unique sage-green pumpkin makes a trendy neutral container for colorful fall flowers.
If an uninteresting pumpkin needs some love, try rubbing it with dabs of metallic gold or silver paint to add a little charm. Or, use decorative wire to add unique wire work accessories.
Mix and match pumpkin styles together to create inspiring sales displays. Featuring a variety of colors and textures will appeal to a diverse clientele.
Midnight foam makes a good companion to the great pumpkin. The black foam becomes an element of the design disappearing visually between the flowers giving it an updated look.
To add flowers, simply cut off the pumpkin top off like a lid, clean out the pumpkin pulp and seeds. Fill a container, such as a lomey dish, with floral foam to keep the water from rotting the inside of the pumpkin. Re-attach the ‘lid’ with wood picks. Add flowers.
Check out the cool pumpkin-flower arrangements in this blog – 14 Bewitching Halloween Arrangements with Midnight Foam
2. Cluster pumpkins for curb appeal
Pumpkins clustered together around the entrance of your floral business help direct traffic into your door.
Guide your customers in updating their planters, window boxes, or entrance areas.
- Sell loose pumpkins and mum plants of various sizes along with handouts of planting instructions.
- Offer small tillandsia, succulents, or ferns for fun hair-like pumpkins fillers.
- Hold in-store classes to share DIY pumpkin ideas with adults or children.
- Fill vignettes with DIY project design materials for ‘grab-and-go’ impulse buys.
- Carve out small pumpkins. Then, add a votive candle for a seasonal candle holder.
Create your own attractive mini pumpkin patch where your customers can photograph their kids selecting a pumpkin.
Rather skip the pumpkin patch?
3. Make a fresh flower pumpkin
Gather fresh orange carnations from your cooler instead, to create this simple pumpkin.
This fast, easy design will cast a spell over your clients so fast it’s spooky!
Expand your ‘all-flower pumpkin’ sales by creating a DIY kits or offering hands-on classes for your ‘make-it-myself’ customers to enjoy.
Find the step-by-step instructions for creating this fresh flower pumpkin in this blog – 3 “Tricks” to Spooky Easy All-Flower Pumpkins
4. Decorate the table with pumpkins
Research indicates that having fresh flowers and plants in the home adds to our quality of life and makes us feel happier.
Offer a ‘feel good’ blend of fall flowers, foliage, grasses, twigs, etc. and of course – pumpkins, to bring seasonal beauty indoors for your customers to enjoy.
Tin, cork, and wood containers are a good choice for the season. A pumpkin adds dimension while creating a natural connection to the outdoors when used as a centerpiece or accessory.
White pumpkins are especially popular as a carry-over to Thanksgiving.
How can you dress up your leftover orange guys for the Thanksgiving table, too?
5. Paint those pumpkins
Don’t throw your traditional orange pumpkins away when Halloween is over. Paint them!
Spray each one with a shiny coat of paint. Choose metallics – gold, silver, copper, or trendy decorator colors that match shop displays.
- Promote painted pumpkins as impulse DIY buys for elegant Thanksgiving tablescapes.
- Mix crystal, mercury glass, gold leaf vases or other decorative elements in the sales display with the ‘Thanksgiving pumpkin’ for an upscale look.
Want more out of the box ideas? Try the tips in this blog – 7 Tips to Think “Outside the Pumpkin” and Increase Floral Sales
6. Build a Pumpkin House or Tree
If you have the space, a pumpkin house as a great way to attract customers and celebrate the season.
As P. Allen Smith knows, pumpkins aren’t just for Halloween decor. Allen uses the colorful fruit to decorate his Moss Mountain property throughout the fall season.
You can find the wire or wood forms needed for the base of pumpkin house designs by googling for suppliers online. Pumpkins houses are also popular at festivals and state or craft fairs.
If a life-sized pumpkin house isn’t practical for your floral business, consider a pumpkin tree or mum tree instead.
The size of these designs can be scaled up or down. Again, search for the necessary foundations online.
Still too large?
- Make mumkins instead. Carve out a pumpkin, add a plastic liner or lomey to catch water, and drop in a mum for a fast and easy centerpiece.
- Create a display of empty pumpkin shells (with liners inside) planted with succulents, or other small plants, for centerpieces that will last the season.
Not into pumpkins?
A trendy mix of fresh and dried fall flowers adds visual warmth to any room.
When you add fruit or plant material with flowers the tactile blend of surfaces proves that opposites attract. Rough and smooth. Large and small. Shiny and matte. Round and linear.
The juxtaposition of opposing materials adds visual interest to any space.
Autumn is an awesome time can expand your floral business profits by incorporating seasonal materials into your fall designs.
Of these six pumpkin decorating options – which one is your favorite?