Vampires wear it. Bats, cats and spiders can be it. Authentic witches’ cauldrons only come in it.
But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delightful than frightful when it comes to creating Halloween floral designs.
Why black foam for your Halloween (and fall) floral designs?
Because you can create visual depth with black foam. You can also use Midnight foam as a design element without adding time and materials to wrap, spray or cover green foam. And …
Black is elegant
Think of Midnight as the little black dress of floral foam. While green foam is still the workhorse, black foam takes designs upscale. You’re not going to wear it everywhere, but everyone should have it in their repertoire.
And black and Halloween go together like pretty and flowers.
Will your customers ask you for designs in black floral foam this season? If you show them the possibilities with designs in your in-store and online.
To help you bewitch your prospects, here are 14 Halloween and fall designs using Midnight, six of them with recipes, along with floral mechanics tips.
Teal pumpkin arrangement recipe
1 medium-large teal pumpkin
4 peach carnations
4 orange carnations
5 peach ranunculi
5 rust hypericum
5 peach roses
7 medium orange roses
7 orange roses
9 orange tulips
1 stem variegated ruscus
Another advantage of black foam?
Another advantage of using black foam as the core of your design? As the fresh flowers fade and are removed, the open black spaces add depth to the design.
(Florists often ask if Midnight floral foam is like Rainbow Foam. The answer is no. Rainbow foam was very dense and didn’t saturate with water very well.)
Midnight maintains all the positive design qualities of our classic green foam in upscale black. It saturates well and has enhanced biodegradability.
Pumpkin with grapevine recipe
1 small-medium orange pumpkin
1 tiny orange pumpkin
1 long piece of grapevine
1/3 stem of peppers (cut apart)
1 orange rose
2 peach carnations
2 Schwartzwalder black mini callas
3 orange gerbera daisies
In these pumpkin designs, Midnight floral foam is exposed as a part of the overall design. The flowers are openly spaced so that the black foam shows through, adding depth to the designs.
Pumpkin with flat wire recipe
1 medium pumpkin
1 stem orange wax flower
1 green viburnum
1 green trick dianthus
2 orange roses
2 orange carnations
2 small green kale
1/8 stem variegated ruscus
Designing in a pumpkin
Midnight black floral foam helps to make designing fast in just five easy steps!
- Cut your pumpkin to the size of arrangement you desire. Either make a cap of the stem section by cutting the top of the pumpkin or cut it in half halfway down the fruit.
- Clean out all of the pulp and seeds inside the pumpkin.
- Add three or four Cowee wood picks to the inside of the pumpkin top. The opposite ends will insert into your block of foam to help keep the pumpkin top firmly in place.
- Insert the appropriately sized water-saturated block of foam into the pumpkin.
- Add your fresh flowers and any decorative materials.
When it comes to placing the flowers into the pumpkin, you have two options. You can place the wet foam directly against the pumpkin’s inner flesh or you can place a plastic liner or Lomey dish inside the base of the pumpkin to hold the foam.
Using a container to hold the foam is advisable as it keeps the pumpkin from deteriorating quickly. Keeping the water away from the pumpkin flesh also cuts down on the growth of bacteria, making the flower arrangement last longer as well.
Designing in clear vases
There is no need to cover the Midnight foam that shows through the clear glass vase with foliage or other decorative materials. The black foam recedes visually making it look like a black container and highlights the bold color of the flowers.
Utilizing an exposed mechanics technique (allowing the floral mechanic to be a part of the design), the black foam becomes an element of the composition.
The foam looks a charcoal gray color when dry and turns black when wet. Advise your customers to keep an eye on the color of the foam as they enjoy their flower arrangement. When the foam begins to dry out and looks gray again, it’s time to add fresh water to the vase.
Striped pumpkin arrangement recipe
1 small striped pumpkin
1 small orange pumpkin
1 stem curly willow tips
1/3 stem small vine pumpkins
2 burgundy amaranths
3 peach ranunculi
It’s the same strong product
Midnight foam has the same density as our MaxLife green floral foam. This stability allows you to insert a Cowee wood pick into fresh gourds and pumpkins and the other end into water-saturated floral foam. The pick will swell when wet and help to secure the accent pieces.
The black floral foam extends the look of the black metal band that encircles the top of these black-rubbed raffia containers creating larger arrangements without adding more flowers.
Midnight foam works great in a brick tray as well as shown in the photo below. The floral foam and tray are both black so they recede visually, leaving only the bright flowers to capture the eye.
Sunflowers really pop in black foam!
Sunflowers really pop against the black backdrop like in this oval pumpkin or small black glass vase. The foam can extend above the top rim of the vase to elongate the design without needing to be covered in materials, saving time and money.
Oval pumpkin design recipe
1 small oval pumpkin
1 green trick dianthus
Sunflower with MIdollino recipe
1 small pumpkin
1 stem variegated ruscus
Midnight foam isn’t just for Halloween!
Midnight floral foam offers a sophisticated look that upscales designs of any size or purpose. Customers are often looking for something different and this new concept fits the bill.
Introduce the new product to your clientele this season with innovative Halloween and Holiday designs but remember to integrate it into your everyday design mix as well.
What new and different ways can you use Midnight floral foam in your designs?
Post some photos for us to see!