Are flowers an inexpensive way to say I love you?
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—Valentine flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements but fret about the cost, here are nine great-looking Valentine’s floral designs that can be sold for less.
Created by Smithers-Oasis floral design directors, these designs fit emerging artisan trends featuring handcrafted, handmade and personalized products. They use three popular color harmonies and can easily be customized to fit anyone’s budget.
That versatility is a big plus, as you can scale these designs up or down by price point and still have arrangements that look great.
Flower buyers are sentimental. Appeal to their hearts with your version of these designs!
Roses are the holiday’s most requested flower. You can help budget-conscious clients save some cash by offering them interesting arrangements designed with fewer roses and less expensive blooms than the traditional dozen roses.
Other lower-cost red flower favorites include spray roses, gerbera daisies and carnations.
Fresh Ingredients: 3 Red Roses, 2 stems Gypsophila, 1 stem Grevillea
Fresh Ingredients: 4 Red Roses, 6 Red Carnations, 8 stems Red Alstroemeria, 6 Red Hypericum, 2 stems Grevillea, 4 stems Salal
Fresh Ingredients: 2 Plumosa Fern Greenery, 2 Lily Grass, 3 Hearts Roses
Pretty in Pink
Pink is topping the color charts this year as a color favorite. Hot pink is an eye-catching color that bridges the gap between red and white and makes a soft feminine arrangement really pop.
Luckily, there are lots of pretty pink flowers to choose from. A few more moderately priced stems include carnations, alstroemeria and waxflower. Many other blooms come in this pastel to hot pink hue range.
One way to restrain the budget without losing impact? Top off a design of baby’s breath, spray roses and alstroemeria with just a few vivid roses strategically placed to catch the eye.
Vivid pinks juxtaposed with acid greens offer enough visual weight to make a design appear larger.
Fresh Ingredients: 4 Hot Pink Roses, 7 Pink Alstroemeria, 2 Hot Pink Asters, 3 stems Pink Spray Roses, 2 stems Gypsophila, 2 stems Salal, 2 stems Seeded Eucalyptus
The design below features green flexi grass as a void–connecting line. This expands space in the arrangement by connecting the positive space (the area filled with flowers) with the negative space (the open area with no flowers) in the design.
Fresh Ingredients: 2 Hot Pink Roses, 1 Green Fuji, 3 Green Trick Dianthus, 2 Hot Pink Gerbera, 3 stems Flexi Grass
This design also uses pink and green and a decorative wire to expand the space.
Fresh Ingredients: 10 Green Carnations, 2 Hot Pink Gerbera
In Love with Lavender
This year, 2018 celebrates in purple. Pantone’s Color of the Year, ultra violet, has brought attention to all the tints, shades and tones of purple available in the marketplace.
Lavender is a perfect accent color for the many mixed arrangements enjoyed by Valentines. Fugi mums, pom and daisies can be found in shades of lavender and blended with other colors.
Fresh Ingredients: 2 Lavender Roses, 4 Antique Carnations, 1 Pink Rose, 2 Green Miniature Hydrangea, 1 Peach Hypericum, 2 Scabiosa Pods, 1 Lavender Wax Flower, 1 Lavender Fuji Mum, 1 Grevillea
Fresh Ingredients: 2 Cool Water Roses, 2 Standard Purple Carnations, 2 Novelty Purple Daisy, 1 stem Seeded Eucalyptus, 1 stem Silver Dollar Eucalyptus
Fresh Ingredients: 3 Green Hydrangea, 3 Purple Carnations, 1 Seeded Eucalyptus, 1 Silver Dollar Eucalyptus, 2 Alstroemeria, 1 Grevillea
While you have their attention …
Many Valentine customers purchase flowers just this one day of the year. How can you encourage them to buy flowers more often?
- Include a discount coupon with the sales receipt of in-store purchases.
- Ask for their email address to send coupons prior to upcoming holidays.
- Add a “free rose” card or discount coupon to the arrangement for the recipient.
- Ask in-store buyers to register for a Facebook Live drawing to be held on the 15
- Create a “Petal Points” frequent buyer program to earn points toward free flowers.
- Offer “Petal Points” to recipients who post their flowers online with #your shop.
Offer something for everyone this holiday season by varying your price points from drop-dead gorgeous premium pricing to won’t-break-the-bank budget pleasers with average-priced designs in-between.
Use a varied collection of flowers from multiple price points. Accessorize with interesting decorative accents to add visual interest.
How can you help your customers say I love you this Valentine’s Day with less-expensive yet high-value arrangements?