Florists often consider increasing sales the best path to profitability. Equally important is minding the pennies (and dollars) going out.
As the pace picks up during busy times, we sometimes become so focused on getting the work[read more]
And you can help them do that.
How? Create impulse sales with spring blooms. Display vibrant spring flowers and plant displays in your store, shop cooler, website and on[read more]
Valentine’s Day, the leading holiday for giving fresh flowers, is just two weeks away!
What steps can you take now to fine-tune your shop for this busy holiday? Are you prepared for bad[read more]
Using Valentine favorites–roses, carnations and mini carnations, tulips, alstroemeria, hypericum[read more]
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—Valentine flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements[read more]
That’s what floral hot for 2018.
Yes, we are talking North Pole in January. With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, we’re looking ahead: Smithers-Oasis is there to debut a new showroom featuring new trends[read more]
As if 2017 wasn’t dramatic enough, PANTONE 18-3838 Ultra Violet also suggests mystery and intrigue for the new year ahead.
Complex? Yes. Contemplative? Certainly. Good for floral design and designers? Absolutely.
Does Pantone’s forecast matter?[read more]
Revisit our six most-read 2017 Idea Weekly wedding blogs to discover trend-savvy design tips and techniques you can use to upsell your 2018 weddings.
Four Designers Share Floral[read more]
Thirty years later, lives, love, friendship—and flowers—aligned.
Not only did Kim Morrill joyfully keep her wedding flowers promise, she brought two floral design pros with her.
All photos: The Photography[read more]