Because it sells, it’s versatile and can trigger add-on sales.
Not only has this idea successfully crossed the ocean, wreaths are also a good place to make use of leftover flowers.
“This design sells very well for us at Christmas fairs,”[read more]
They want to know you’re familiar with the 2018 wedding trend they like and can customize their flowers with their personal style.
What do you need to know to attract trend knowledgeable couples in 2018?
International Floral Distributors,[read more]
Are you dreaming of a White Christmas but live where the white stuff outside is sand, not snow? Paul Miller AIFD of Fort Lauderdale—aka ‘Mr. Christmas’ to his close friends—shares his gift for creating cool looks in warm places.
Paul shared these great Christmas tree photos and decorating ideas with us.[read more]
The Advent wreath.
You and your customers can enjoy this horizontal wreath with candles as a religious symbol or festive holiday décor at home, the office and events.
All photos: Sharon McGukin
Floral wreaths have been displayed at least[read more]
A quick glance through wedding images on Pinterest confirms that floral table garlands are a hot trend for event décor.
Dramatic table garlands
There are so many materials that can be used, it can be difficult to decide which to choose. A garland can be made strictly[read more]
It has for Master Gardener Kathy Bondar, who turned her plant-tending side business into a new floral design career when she lost her job in 2007 during the recession.
Today Kathy’s 2nd Chance Plants is a floral studio with[read more]
“To create floral magic for all those who wandered through the Mountain woods,” says Laura Daluga AIFD.
Photo credit: katiealexisphotography.com
Specifically, these volunteers from the North Central Chapter of the American Institute of[read more]
You can—and appeal to conservative and free-spirited customers alike.
That’s the lesson from Portland, Oregon, floral designer Meredith Cope. Her modern take on the 1,500-year-old cornucopia inspired four other ideas for contemporary autumn and Thanksgiving floral arrangements.
Could these[read more]
This was the challenge facing three floral pros at a September wedding south of San Jose in Coyote, California, which normally enjoys a mild Mediterranean climate.
How hot was it? “According to our[read more]
Yet people seem to know it when they see it.
What is it? Wow. Arrangements that have it sell. Designers who produce it consistently set themselves apart.
How can you add wow to your designs? Try new styles[read more]