Prom flowers are the first floral purchase for many teens. Innovative florists like Garrett make it fun and easy to buy flowers that stand out in a crowd in the hopes of grooming future customers.
Inspirational floral earrings
Garrett created an elegant pair of chandelier earrings to submit to the OASIS Floral Products Inspire Floral Design Showcase 2016 to share this idea. The St. Louis, Missouri, designer’s eye-catching earrings were chosen as the Most Inspirational Prom Design.
Smithers-Oasis Floral Design Director Kevin Ylvisaker recreated the design for OASIS Floral Products print advertising to run in[read more]
Some retailers believe that following a trend is a lot like reading tea leaves for an answer. Others know trends are indicators of what consumers might choose to do or buy in the coming year—they follow the trends to get a ‘heads up’ on coming business.
Photo credit: International Floral Distributors (IFD)
Although florists often focus on trends relating to color, wedding and flowers, Michael J. Skaff AIFD, a floral consultant and trends specialist in Savannah, Georgia, says it is equally important to consider other industry trends such as interior design, consumer goods and fashion.
Michael recommends that “knowing the current trends and properly interpreting them for your region and consumer[read more]
Yet luxury gifts like jewelry, perfume, and travel have always been competitors for this holiday of passion. Increasingly, online companies are making inroads with their quick delivery of less expensive gifts as well.
How can florists keep customers coming back for flowers as their No. 1 choice for Valentine’s Day gifts?
Flowers say ‘I love you.’
Sending fresh flowers is a simple, easy and natural way to say ‘I love you!’ Flowers represent real emotions. Love. Appreciation. Celebration. These gifts of expression give pleasure to the sender and recipient.
Sell to trend
The updated design in the[read more]
Recreating Nadia Johnson-Beard’s most inspiring design for Valentine’s 2016 in the studio. Click image for the design story.
We love being inspired by you and the floral arrangements you create! We want to continue to recognize your inspirational designs through the INSPIRE Floral Design Showcase, now in its second year.
The showcase allows you to submit your designs for 12 different floral occasions. The first 50 people to submit designs for each occasion receive a free floral product from us.
The floral arrangement selected as most inspirational for each topic? It becomes the basis for a print ad we run in national floral magazines. The selected design and your business will also be featured on oasisfloralproducts.com and through social media including our Facebook[read more]
This neutral is a natural for growing your floral business
While consumers think of green as a color, most florists consider it a neutral. Forget black, white and gray, the colors consumers generally consider neutrals. People with a green thumb see Pantone’s Greenery as the neutral as that’s a natural complement to fresh flowers in organic designs.
For many designers, this energetic yellow-green feels like the essence of spring with the promise of new growth, making it[read more]
For the past 13 years, Keith (AIFD and from Houston, Texas) has celebrated the New Year in Pasadena, California as the FTD Education Team, Lead Designer VIP Entries. Sponsored by FTD, Keith lavishly decorates the VIP vehicles that transport parade dignitaries in petal-perfect style. Pete Samek AIFD will be joining Keith this year.
Like thousands of others—including hundreds of well-known floral designers from across the country—Keith is up at daylight and works far into the night to bring the parade to life. The color, texture and fragrance of fresh flowers[read more]
It can be fun and easy to design floral arrangements filled with holiday cheer. Experimenting with whimsical decorative accents adds flair to traditional designs and a playful spirit to a designer’s hectic workday.
The holiday season can feel like a gift to the five senses of a floral designer. Surrounded by fragrant holiday greens, colorful decorations, joyful music, festive foods and a magical mix of design materials, one can even find pleasure in the dash to meet decorating or delivery deadlines.
How can we translate the joy we experience creating a design to the pleasure a recipient feels when receiving it? These cheerful designs, created by Smithers-Oasis design directors, illustrate adding fun and flair to holiday arrangements in three simple ways.
1. Use[read more]
Are you dreaming of a White Christmas but live where the white stuff outside is sand, not snow? Paul Miller AIFD of Fort Lauderdale—aka ‘Mr. Christmas’ to his close friends—shares his gift for creating cool looks in warm places.
Paul shared these great Christmas tree photos and decorating ideas with us. Try these six tree-trimming tips to help your clients find traditional Christmas joy in nontraditional spaces.
Create new traditions
Paul creates new traditions by “taking collections of ornaments, old and new, and blending them all together for a fresh yet nostalgic look.” As a result, his joyous red Christmas tree shown here adds visual energy to a room with a peaceful view.
When using a bold color on the tree, repeat that color[read more]
Her favorite natural fruit and vegetable wreaths have such an appetizing look that she once opened the front door to find a squirrel sitting on top of a red apple wreath, taking a bite out of an apple.
She shares with us the layering techniques she uses to create holiday wreaths perfect for greeting guests at a special event or holiday party.
Colonial Williamsburg style
What inspired her to create holiday wreaths with fresh-from-the-garden appeal?
According to Laura, her distinctive designs “represent a modern updated version of the classic traditional Colonial Williamsburg style.” She[read more]
Keep that old partypooper away and enjoy the Holidays more this season using the sage advice of Shonda Cunningham AIFD of Shonda’s Secret Garden in Ogden, Utah.
Inspired by the imaginative Dr. Seuss, Shonda discovered how the satisfaction of creating for others brings joy to her holiday season. Her whimsical ‘Dr. Seuss Christmas’ entry was chosen as the Most Inspirational Holiday Floral Design in the OASIS Floral Products 2016 INSPIRE Floral Design Showcase.
This Seussical sense of bliss can start with something as simple as a centerpiece.
A ‘Seussical’ centerpiece
“This centerpiece on our holiday table sets the[read more]