You snooze, you lose. This is especially true when it comes to holiday flower design sales.
This year, take no chances: wake up Mother’s Day sales by personalizing your floral designs.
Personalized products are popular with today’s consumer. Offering personalized floral gifts alongside more conventional designs is an intriguing way to capture[read more]
Garlands of fresh flowers and foliages have long been used to decorate mantels, doorways and railings for weddings and other special[read more]
Because wiring and taping individual flowers for corsages, boutonnieres or bouquets excels in certain applications. Hand-wiring, unlike Myspace and super low-rise pants, might always be with us.
There are weak, brittle, crooked or too-short stems. There are flowers with heavy[read more]
Offer something interesting and different alongside more traditional looks—and then promote them on social media.
If gardens in your area are in bloom, customers will want that look indoors. If spring has not yet[read more]
It’s easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Yet prom flowers are typically inexpensive, so profit margins can be small.
The florist’s dilemma? Prom flowers also can generate high[read more]
We used to tape and wire boutonnieres and corsages. Now we glue.
Why glue? Which glue to use? And what should you do and not do to get the most from glue?
Weight and speed
Weight is one reason to opt for glue. It’s lighter than wire or tape[read more]
Florists often consider increasing sales the best path to profitability. Equally important is minding the pennies (and dollars) going out.
As the pace picks up during busy times, we sometimes become so focused on getting the work[read more]
And you can help them do that.
How? Create impulse sales with spring blooms. Display vibrant spring flowers and plant displays in your store, shop cooler, website and on[read more]
Valentine’s Day, the leading holiday for giving fresh flowers, is just two weeks away!
What steps can you take now to fine-tune your shop for this busy holiday? Are you prepared for bad[read more]