Yet people seem to know it when they see it.
What is it? Wow. Arrangements that have it sell. Designers who produce it consistently set themselves apart.
How can you add wow to your designs? Try new styles[read more]
End cap displays are equally important in showing customers how to use your products in their[read more]
How can you offer floral customers a fall and Halloween party décor “treat” that’s quick and easy to make?
Possibly helpful, but not necessary.
Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time.
Whether intended as a fun family centerpiece or a[read more]
Because while major floral event sales may keep your doors open, profits are made by increasing everyday sales.
One approach? Promote transitional trends between seasons. Read on for this and six other tips you can use[read more]
That’s the recommendation from Shayai Lucero, shop owner and member of the Acoma and Laguna Pueblo people of New Mexico.
Shayai’s bouquet design for a Native American bride was selected as the Most Inspirational Wedding design in the [read more]
In floral design, opposites create attraction.
Smooth against rough. Colors across from each other on the color wheel. Glitter with matte. Traditional with trendy. Fresh instead of faux. Old next to new.
You can use the tension created by contrasting colors, textures, materials and styles to showcase a stellar look and boost your[read more]
How? When you use the inspiring textures of nature.
And what is bespoke garden design anyway?
These were among the questions asked by attendees last week at burton+Burton’s renowned educational[read more]
To help answer these questions, we turned to OASIS Floral Design Director Frank Feysa AIFD, PFCI and floral[read more]
Sympathy flowers serve a purpose. They express visible emotional support for the deceased’s friends and family. And helping clients express their emotions with flowers is the ultimate customer service a florist can provide.
“To grow a successful[read more]