I’ve heard these responses and more as Midnight Floral Foam. which turns inky black when wet, goes on sale next week.
Will Midnight matter to you? Can you create “black” magic with it? Will your customers like the look?
You of course decide for yourself.[read more]
How can you offer floral customers a fall and Halloween party décor “treat” that’s quick and easy to make?
Possibly helpful, but not necessary.
Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time.
Whether intended as a fun family centerpiece or a[read more]
All photos: Rio Creative Studio
What’s bigger in Texas? Homecoming corsages, known in the Lone Star State as Texas Mums. You could hide a teenager behind one.
Could you also introduce Texas-sized corsages as part of the homecoming tradition in your area? They’re fun and personal—and bigger could be better for your[read more]
Cremations have surpassed burials. More families are choosing life celebrations and other non-traditional ceremonies. And memorial services are now often scheduled in weeks or months rather than days. These three trends change or reduce sympathy floral arrangement sales.
How can you keep flowers[read more]
How can florists adapt to keep homecoming sales alive?
Group discounts? A customized collection? A ‘friends and flowers’ order placing event?
We spoke with three accomplished florists. Among other tactics,[read more]
And now a generation that lives and shops differently: millennials.
If you’re in retail, you’ve experienced the millennial walk-through: the young customers who make a lap around your store[read more]
Photo: Shonda Cunningham AIFD
Funeral spending is trending down. Funeral home profit margins are down 43 percent since 1999.
The floral industry is feeling the pinch with increases in memorials, graveside services, cremations, shortened visitations, please omit and life celebrations, just to name a few.
How can you save, maintain or grow your[read more]
And when the most visible arrangement in the wedding benefits from modification, you find a solution.
Jeanna Furst AIFD managed all that and more for her daughter’s wedding.
Her opportunistic[read more]
“It’s all about the drama,” answers Chris Norwood AIFD, PFCI and vice president of Tipton & Hurst in Little Rock, Arkansas. “I’d rather sell one great design as the focal point of a room than make 10 smaller ones to spread around.”
Trend-savvy brides[read more]
She’d never heard of or seen the key mechanic before. Yet she “chopped” it and[read more]