Mother Nature celebrates spring by replacing her dull winter landscape with fields of colorful flowers. Florists can follow her lead by using bright spring blooms that help clients beat the cold weather blues while increasing impulse sales.
Spring flowers lift our spirits with the promise of warmer days as they begin to bloom along the roadside, in public parks and in gardens. Fresh flowers can transform the home with color and fragrance the same way they do the garden.
Now is the perfect time to inspire impulse buys by offering a variety of spring bulb plants, ‘grab & go’ blooming bunches for customers to enjoy indoors, sunny arrangements to send to friends or seasonal floral décor for celebrating life events. Fresh flowers make the best party guests ever!
How can we encourage clients to use fresh flowers to ‘add spring to their step’?
Suggest flowers as a Spring fever antidote.
Flowers can be the perfect Spring fever anti-dote for clients tired of being tied to a workstation all winter. Petals and herbs have historically been used in medicines, lotions, oils and aromatherapy to help us feel better. They can also be used to add life to a room in the home or office.
Suggest that customers enjoy a bright burst of green and white flowers as a pre-cursor to enjoying outdoor activities again. As in the photo above, add a bit of moss to cover mechanics inside these Adorn Hurricane glasses with this OASIS™ Natural Wrap and suddenly the ‘grass is greener’ indoors, too.
Mix in some pinks to cure the blues
Use a delicate balance of warm pink pastels to blast the blues on lingering cold winter days. In the first design above, dress this design for a gift-giving occasion by adding a row UGLU™ Adhesive around the top of an ECOssentials Cylinder to secure a band of OASIS™ Sequin Wrap.
Fill the container with wet OASIS® Springtime Floral Foam and add a delightful mix of springtime favorites such as roses, alstroemeria, gerbera daisies, thistle and bupleurum to bring a bright smile to any recipient’s face.
Brighten someone’s day with sunny yellows
There’s a reason smiley faces are yellow! This eye-catching, color of the sun stimulates creativity and makes us feel cheerful. The arrangements above illustrate how fresh yellow flowers can brighten any room.
The next centerpiece is dressed for spring with its aqua 5″ ECOssentials Cylinder container and turquoise OASIS™ Midollino Sticks. Encourage your ready-for-spring customers to enjoy these seasonal design ideas in their personal space.
Flower care for bulb blooms
When designing with spring bulb flowers, remember to attach packets of Floralife® Bulb Food to your orders, so blooms will perform their best and give your clients the most pleasure possible.
Mother Nature’s bright idea to decorate the earth with flowers for a feel-good season of rebirth is worth repeating. When florists see these pretty roadside reminders, they can do the same in their floral business.
Encourage impulse buys early in the season, by adding an abundance of vibrant spring flowers and plants to your in-store displays and shop coolers, or fresh spring photos to your website gallery to help your customers get into the swing of spring.
What fresh ideas do you have for promoting colorful spring flowers?