Have you started your plans for successful Valentine’s Day sales?
This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger sales due to the ease of ordering a floral delivery and less competition from weekend plans or events.
And of course it is[read more]
Proceed directly to these and other essential holiday floral in-store and online selling answers[read more]
To what does David Beahm attribute his success?
Creating enchantment through visual movement. Avoiding the straight[read more]
A design tool that is versatile, saves time and helps you create longer lasting fresh flower arrangements?
All photos: Neill Strain Floral Couture
Can floral doorway displays showcase your flower artistry and promote your business for a decade?
They can when your designs are so sensationally gorgeous they literally stop traffic.
Internationally-acclaimed florist Neill Strain’s signature floral doorways successfully introduced his boutique to the affluent Central London District of Belgravia[read more]
Are you and your customers ready for remarkable holiday wreaths? Laura Dowling, former chief floral designer at the White House, author and TED speaker, explains how in eight steps.
Laura is the author of Floral Diplomacy at the White House and A White House Christmas. Her third book, Wreaths, an exciting[read more]
Which means this is the time to promote and sell Advent wreaths and DIY wreath kits.
Since their first recorded appearance in Germany in 1839, Advent wreaths have become widely popular in Europe. Yet they remain an untapped revenue source in most US flower shops—and an opportunity for[read more]
And what is bespoke garden design anyway?
These were among the questions asked by attendees at a recent burton+Burton’s renowned educational[read more]
But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delightful than frightful when it comes to creating Halloween floral designs.
Why black foam for your Halloween (and fall)[read more]
Photo: Sharon McGukin
Autumn is awesome with possibilities for adding seasonal materials to your floral arrangements.
But there’s more to creating captivating fall flower designs than just incorporating the colors and textures of the season.
Adding a linear element like branches allows you to expand the space of a floral composition. You’re[read more]