It’s easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Yet prom flowers are typically inexpensive, so profit margins can be small.
The florist’s dilemma? Prom flowers also can generate high[read more]
If you’re designing for weddings or events today, you’re hearing those terms, often together. Glance through Pinterest and you’ll see pampas grass wedding décor and circle ceremony designs topping the trends.
It’s a great combination. For many weddings and other events, pampas grass is the life[read more]
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements but[read more]
Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute?
Smithers-Oasis showcased five 2019 trends in their showroom at the AmericasMart January Gift Show in Atlanta, which ends today. The focus was holiday 2019, but the trends and many[read more]
Roses of course remain the Valentine’s flower of choice, according to the Society of American Florists. An estimated 250 million roses are[read more]
Rooms filled with fresh flowers impart a feeling that’s hard to describe.
There’s that quiet moment before the wedding guests arrive. When you can look around with satisfaction, seeing the beauty and life your floral designs bring to the space and the people who will soon step into it.
Because the holidays aren’t over until New Year’s parties end!
Whether you are selling the centerpiece of a celebratory meal or an arrangement that[read more]
Have you started your plans for successful Valentine’s Day sales?
This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger sales due to the ease of ordering a floral delivery and less competition from weekend plans or events.
And of course it is[read more]
Proceed directly to these and other essential holiday floral in-store and online selling answers[read more]