To what does David Beahm attribute his success?
Creating enchantment through visual movement. Avoiding the straight[read more]
A design tool that is versatile, saves time and helps you create longer lasting fresh flower arrangements?
All photos: Neill Strain Floral Couture
Can floral doorway displays showcase your flower artistry and promote your business for a decade?
They can when your designs are so sensationally gorgeous they literally stop traffic.
Internationally-acclaimed florist Neill Strain’s signature floral doorways successfully introduced his boutique to the affluent Central London District of Belgravia[read more]
Are you and your customers ready for remarkable holiday wreaths? Laura Dowling, former chief floral designer at the White House, author and TED speaker, explains how in eight steps.
Laura is the author of Floral Diplomacy at the White House and A White House Christmas. Her third book, Wreaths, an exciting[read more]
Which means this is the time to promote and sell Advent wreaths and DIY wreath kits.
Since their first recorded appearance in Germany in 1839, Advent wreaths have become widely popular in Europe. Yet they remain an untapped revenue source in most US flower shops—and an opportunity for[read more]
And what is bespoke garden design anyway?
These were among the questions asked by attendees at a recent burton+Burton’s renowned educational[read more]
But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delightful than frightful when it comes to creating Halloween floral designs.
Why black foam for your Halloween (and fall)[read more]
Photo: Sharon McGukin
Autumn is awesome with possibilities for adding seasonal materials to your floral arrangements.
But there’s more to creating captivating fall flower designs than just incorporating the colors and textures of the season.
Adding a linear element like branches allows you to expand the space of a floral composition. You’re[read more]
You can do it for love. You can do it for money.
Whatever your motivation, you already have the hands-on design skills and materials in stock to add a gem of a new product line to your offerings: artisan jewelry.
Rodrigo Varito Vasquez AIFD, FSMD, FPCF of[read more]
I’ve heard these responses and more as Midnight Floral Foam. which turns inky black when wet, goes on sale next week.
Will Midnight matter to you? Can you create “black” magic with it? Will your customers like the look?
You of course decide for yourself.[read more]