Floral designs are no exception to this fascination. This year vertical arrangements are surging in popularity. Height in floral designs commands attention with the practical benefit of using less surface space.
Just like with buildings and shoes, creating vertical flower designs requires solving mechanical challenges. These include keeping… read more
With one simple yet brilliant why-didn’t-someone-think-of-this-before change, your floral design possibilities have expanded.
How? Black floral foam.
Specifically, OASIS Floral Foam Midnight, which has similar properties to other OASIS floral foam but is black, the color every other color seems to want to displace.
With Midnight, you can stop hiding foam. Instead, you can use it as a visible element in your designs.… read more
That it was invented in 1954? That choosing the right density for stems makes designing easier and more secure? That nearly 400 different Smithers-Oasis foam products are available? That today’s OASIS foam biodegrades 100 percent (see more below)?
Yes, these are important. As are the tips on choosing,… read more
Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer and increase cash flow?
Florists have differing opinions.
What’s not in doubt is that hands-on classes are rising in popularity.
Should you offer regular hands-on experiences? We asked one designer who has successfully built a workshop business… read more
So should you take your fresh flower show on the road?
We asked the owners of three trucks—a florist at a family garden center, a big city entrepreneur and a rural couple with a baby and toddler—for their experiences and insights.
Photo: True Expressions Photography
Like food trucks, flower trucks draw crowds at festivals, parties,… read more
Why glue prom or any flowers? Which glue to use? And what shouldn’t you do with glue?
Weight is one reason to opt for glue. It’s lighter than wire or tape, which is especially important for wrist corsages. Customers are more likely to wear lightweight designs.
Speed is another reason. Once you learn how to glue, it is usually faster… read more
You might not have 250,000 people walk through your next installation, need 14,000 stems and 22,000 foliage pieces or hang a 60-foot floating meadow overhead.
Regardless the size of the event, you’ll face the same challenge as this year’s Philadelphia Flower Show’s design team for the featured Flower Power installation: how to turn basics—flowers, foliage and mechanics—into an awe-inspiring visual that… read more
You can grow your business during prom season. You can also be overwhelmed with many time-consuming designs needed in a short time.
How can you make designing and selling prom flowers easier? And how can you do it with less labor?
Among the dozen or so tips here: sell on-trend designs to increase sales. Then use efficient design, sales and production… read more
Significantly, if you’re planning and installing the wedding flowers. Unlike indoors, of course, there’s sun, heat, rain and wind!
While not every backyard is perfect for a wedding, the option is increasingly popular. Last year on Pinterest, searches for backyard weddings increased 441 percent!
Which makes it safe to say you’ll see outdoor weddings—with their floral design… read more
They buy it. They show up at their event in style. Or, at least, they see you have creativity that differentiates your business—and refer others to you.
What to offer in 2019? Petal-pretty wearable flower designs. From knuckle ring to anklet, bracelet to bustier, petal dress to floral… read more