Which means this is the time to promote and sell Advent wreaths and DIY wreath kits.
Since their first recorded appearance in Germany in 1839, Advent wreaths have become widely popular in Europe. Yet they remain an untapped revenue source in most US flower shops—and an opportunity for[read more]
And what is bespoke garden design anyway?
These were among the questions asked by attendees at a recent burton+Burton’s renowned educational[read more]
But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delightful than frightful when it comes to creating Halloween floral designs.
Why black foam for your Halloween (and fall)[read more]
Photo: Sharon McGukin
Autumn is awesome with possibilities for adding seasonal materials to your floral arrangements.
But there’s more to creating captivating fall flower designs than just incorporating the colors and textures of the season.
Adding a linear element like branches allows you to expand the space of a floral composition. You’re[read more]
You can do it for love. You can do it for money.
Whatever your motivation, you already have the hands-on design skills and materials in stock to add a gem of a new product line to your offerings: artisan jewelry.
Rodrigo Varito Vasquez AIFD, FSMD, FPCF of[read more]
I’ve heard these responses and more as Midnight Floral Foam. which turns inky black when wet, goes on sale next week.
Will Midnight matter to you? Can you create “black” magic with it? Will your customers like the look?
You of course decide for yourself.[read more]
Possibly helpful, but not necessary.
Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time.
Whether intended as a fun family centerpiece or a[read more]
What’s bigger in Texas? Homecoming corsages, known in the Lone Star State as Texas Mums. You could hide a teenager behind one.
Could you also introduce Texas-sized corsages as part of the homecoming tradition in your area? They’re fun and personal—and bigger could be better for your[read more]
Cremations have surpassed burials. More families are choosing life celebrations and other non-traditional ceremonies. And memorial services are now often scheduled in weeks or months rather than days. These three trends change or reduce sympathy floral arrangement sales.
How can you keep flowers[read more]
How can florists adapt to keep homecoming sales alive?
Group discounts? A customized collection? A ‘friends and flowers’ order placing event?
We spoke with three accomplished florists. Among other tactics,[read more]