Refreshed by the South African thoughtfulness of a King Protea “welcome”, I was reminded of the Hawaiian “aloha” tradition of greeting people with orchid leis.
Flowers express our emotions. While 11 official languages… read more
While a hectic Valentine’s Day may not feel like a “bed of roses” for hardworking designers, shop holiday profits often come “dressed for success” in rose petals.
Model: Jenna Burke / Design: Loann BurkePhoto:… read more
For holiday inspiration, use these little ideas to create big looks for your… read more
The U.S. Postal Service issued four new 2019 “Forever” series stamps, featuring festive wreaths.
“Wreaths deliver the message that the homeowner shares your same warm feelings toward the holiday season,” says… read more
Are you offering the seasonal wreaths, DIY materials, children’s calendars, and accessories your customer can use to celebrate the Advent season of light?
If not, now is the time to prepare for selling traditional and
non-traditional… read more
in New York’s Hudson Valley to create their own floral bliss.
In the crisp, cool, October weather the retail florists, freelancers, and passionate floral enthusiast arrived in warm sweaters to spend a few days together sipping hot tea and decorating an old barn.
Photo: Angelique Hanesworth; Eye Spy Photography
How can testing… read more
The people of Belgium with a passion for flowers are very glad they did! Almost 800 years later, this international cultural center has become the annual site of Fleuramour.
Photos: Suzie Kostick
Fleuramour is a four-day flower festival that recently played host… read more
Gorgeous garden style weddings have been plentiful this year. Many trend-savvy couples planned their own secret gardens using bouquets, arches, walls, table runners, and chandeliers draped with flowers and foliages – both fresh and dried.
Which of the five most popular 2019… read more
Photo: Donald Yim AIFD, PFCI
Donald Yim AIFD, PFCI suggests that flower videos are the next step for posting online. “Today it’s easy to make video with your cell phone!” he adds.
Sharing creative content helps establish your expertise while marketing your goods and services… read more
Patience Pickner AIFD, PFCI, SDCF and Ace Berry AIFD, PFCI not only love a design challenge, they love challenging other designers.
The two floral friends joined forces to create ‘Inspired Design’ retreats. The focus of the retreats will vary … basic design, sympathy, wedding, advanced… read more