If you’re designing for weddings or events today, you’re hearing those terms, often together. Glance through Pinterest and you’ll see pampas grass wedding décor and circle ceremony designs topping the trends.
It’s a great combination. For many weddings and other events, pampas grass is the life of the party while circular designs surround us with love.
But… read more
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements but fret about the cost, here are 10 great-looking floral designs… read more
Offering wearable floral couture like these designs can set your floral business apart. Or, like Carol Jillian of Jillian Design Botanical Couture in Lakeway, Texas, you can make it your business.
“Everything I create is meant to be worn,” Carol explains.… read more
Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute?
Smithers-Oasis showcased five 2019 trends in their showroom at the AmericasMart January Gift Show in Atlanta, which ends today. The focus was holiday 2019, but the trends and many of the products apply for Valentine’s, spring and the rest… read more
Roses of course remain the Valentine’s flower of choice, according to the Society of American Florists. An estimated 250 million roses are produced each year for Valentine’s Day. 83 percent of consumers… read more
Rooms filled with fresh flowers impart a feeling that’s hard to describe.
There’s that quiet moment before the wedding guests arrive. When you can look around with satisfaction, seeing the beauty and life your floral designs bring to the space and the people who will soon step into it.
Flower designs continue to provide refresh-your-spirit calming and healing qualities.
To help… read more
Because the holidays aren’t over until New Year’s parties end!
Whether you are selling the centerpiece of a celebratory meal or an arrangement that arrives as a hostess gift, flowers add beauty to the… read more
Have you started your plans for successful Valentine’s Day sales?
This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger sales due to the ease of ordering a floral delivery and less competition from weekend plans or events.
And of course it is the biggest holiday of the year for many florists.
According to… read more
Proceed directly to these and other essential holiday floral in-store and online selling answers starting after this photo collage!
Photo: North American Floral Wholesale
Focus on… read more
To what does David Beahm attribute his success?
Creating enchantment through visual movement. Avoiding the straight and standard. Choosing words carefully to describe the structures he… read more