Tempted to take a long winter’s nap after the Christmas chaos subsides? Do that, and you could miss out on flower sales for this year’s New Year’s celebrations.
Because the holidays aren’t over until New Year’s parties end!
Whether you are selling the centerpiece of a celebratory meal or an arrangement that arrives as a hostess gift, flowers add beauty to the start of a new year.
Want your floral designs to be invited in? Consider these helpful hints for planning fresh flower holiday designs for three distinctly different types of New Year celebrations.
1. Formal New Year’s Eve parties
Looking to create elegant designs for first-class events? Consider these inspiring designs from the AIFD 2014 Leadership Gala in Chicago. This large event honoring then out-going AIFD President John Kittinger and his leadership team was cutting edge.
The photos below show fine-tuned examples of using large scale designs to visually minimize the dimensions of a vast room.
Kevin Coble AIFD of Le Fleur in Memphis, TN and Kevin Hinton AIFD of Bankhead Flowers in New Albany, MS, led a design team of volunteers who created these amazing designs. Here’s how they did it.
Create an intimate atmosphere
The secret to creating an intimate party atmosphere in a large banquet hall is to vary the size, placement and style of tables, centerpieces and forms of candlelight throughout the room.
These different heights of decoration help to create dimension and offer the illusion of separate setting areas for groups of guests.
Utilize candlelight at varied heights to accent tables with a composition of light that illuminates the table top (votive to 12 to 15-inch candles), highlights guest faces around the table (15 to 18- inch candles) and lights the atmosphere (24 to 36-inch candles).
Mix heights, sizes and shapes of arrangements
Mixing the shape and size of floral elements in a room creates visual interest. It also helps the budget! Not every design has to be large. Smaller arrangements help fill in space too.
Designer blocks of floral foam can help in creating large scale arrangements.
Position a number of similar large designs throughout the room to minimize the scale of the area.
“We used 15-inch linen trays with designer blocks for the half white hydrangea spheres to sit on white urns,” shares Kevin Coble.
Use a variety of coordinating containers. The mix adds visual interest and allows you to stock a smaller number of each rental vase style rather than purchasing a larger number of containers for the event if they all must match.
A floral wreath at the base of a large arrangement offers you two levels of flowers in an easy-to-deliver form.
Arrive on-site with the design in three pieces: (1) An upper arrangement designed in a floral mechanic that can be set atop the (2) container that is placed inside the (3) wreath that is the floral base placed on the table. An easy way to make a big statement!
Create visual impact by repeating the same design in multiples on individual tables around the room.
Clear and adaptable Lomey Design Systems can help to support smaller individually elevated designs like this repetition of arrangements.
Incorporate pieces of floral art
Add a few large pieces of floral art or large-scale designs to the collection to catch the guests’ eye and punctuate the room with a statement of style.
“We used designer blocks on bus trays to slide in the metal structures for the tall tower arrangements,” says Kevin Coble.
Highlight architectural elements
An easy way connect with guests visually is to highlight architectural elements throughout the room with flowers. This finishing touch can make a large, cold-feeling room seem warmer and more inviting.
“We attached Raquettes to the railing above for the garland effect,” explains Kevin Coble.
2. Informal New Year’s Day Meals
If your customers’ New Year’s plans include simple meals with family and friends, consider offering designs that can be used as gifts or table décor.
New Year’s designs can be a good place to use up the leftover Christmas decorations rather than store them away for next year.
A centerpiece added to the food-serving table makes it look more impressive.
Midnight black floral foam visually recedes in a clear vase and really pops the colors of a design!
Offer a collection of informal centerpieces that can be ordered for delivery or quickly picked up as grab-and-go purchases. Creative displays of pre-made fresh flower arrangements can inspire impulse sales.
Keep a collection of inexpensive containers on hand to fill orders for moderately priced designs.
Be sure to offer a variety of sizes and price points as your customer’s scale of events and budgets will vary.
Advertising in advance to create a desire for the product is crucial to the success of these holiday sales. Take good photos of the more interesting holiday designs you are selling now and create an online sales campaign to inspire orders.
Include some inexpensive options that customers can pick up for last minute hostess gifts.
3. Casual game day gatherings
Flowers add a finishing touch to friends getting together to watch the big game. Suggest that along with chips and dip, your customer bring a bundle of flowers as a thank you for the party’s host.
Include hand-tied bouquets that can be wrapped in paper. This negates the added cost of a container and makes an easy gift for the guest to hand over as a hostess gift. Add accents with ribbons, natural wraps or decorative wire.
Offer fresh flower football arrangements and your customer’s centerpiece or hostess gift instantly becomes a conversation starter!
Create a plan for selling party flowers
It’s easy to get so sidetracked by the holiday rush now that you overlook potential flower sales for upcoming New Year.
If you’re not already doing a brisk business in the three types of parties mentioned above, invest some time in creating a menu of designs to service those types of events.
Promote your shop’s ability to meet those needs and help your customers start off the New Year as flower-buyers!
What ideas do you have to share for building flower sales for New Year’s Day events?