While British royals are known for their fascinating hats, you don’t have to be a Brit to love wearing a fascinator. Are you offering these fashionista faves to your trend-savvy clientele? Floral Fascinators are small fashionable hats made of flowers and decorative materials like feathers, fabrics, or beads. They’re fastened to the hair by[...]

I recently had the opportunity to visit some European flower shops. It was fun to see how flowers and plants are sold, displayed, and enjoyed on the other side of the world. I saw some interesting designs, including Drainpipe Decor! It’s inspiring to glean ideas from those with a different approach. Interesting to[...]

Family and friends often celebrate a new mom by showering her with gifts. Are you servicing these showers with flowers? How can you position your floral business as the ‘go to’ for great baby shower ideas? What makes floral party décor seem more like ‘child’s play’ than work? Photo: Stacey Carlton AIFD, EMC How[...]