“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Yet prom flowers are typically inexpensive, so profit margins can be small. The florist's dilemma? Prom flowers also can generate high[...]

Pampas grass and circular ceremony designs. If you’re designing for weddings or events today, you’re hearing those terms, often together. Glance through Pinterest and you’ll see pampas grass wedding décor and circle ceremony designs topping the trends. It’s a great combination. For many weddings and other events, pampas grass is the life[...]

Are flowers an inexpensive way to say I love you? Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap. Value is subjective, but for those who want to give quality flower arrangements but[...]