Which floral trends will appeal to your clientele this year? Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute? Smithers-Oasis showcased five 2019 trends in their showroom at the AmericasMart January Gift Show in Atlanta, which ends today. The focus was holiday 2019, but the trends and many[...]

What is the biggest challenge when selling fresh roses on the holiday of love? Which on-trend styles are customers looking for this season? Why does Thursday make a difference? Roses of course remain the Valentine’s flower of choice, according to the Society of American Florists. An estimated 250 million roses are[...]

Fragrance? Beauty? Connection? Life? Rooms filled with fresh flowers impart a feeling that’s hard to describe. There’s that quiet moment before the wedding guests arrive. When you can look around with satisfaction, seeing the beauty and life your floral designs bring to the space and the people who will soon step into it. Flower[...]