What might be the most important thing to know about using floral foam? That it was invented in 1954? That choosing the right density for stems makes designing easier and more secure? That nearly 400 different Smithers-Oasis foam products are available? That today’s OASIS foam biodegrades 100 percent (see more[...]

Photo: @theflowersocialatx Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer and increase cash flow? Florists have differing opinions. What’s not in doubt is that hands-on classes are rising in popularity. Should you offer regular hands-on experiences? We[...]

Flower trucks are on a roll. So should you take your fresh flower show on the road? We asked the owners of three trucks—a florist at a family garden center, a big city entrepreneur and a rural couple with a baby and toddler—for their experiences and insights. Photo: True Expressions[...]