With one simple yet brilliant why-didn’t-someone-think-of-this-before change, your floral design possibilities have expanded. How? Black floral foam. Specifically, OASIS Floral Foam Midnight, which has similar properties to other OASIS floral foam but is black, the color every other color seems to want to displace. With Midnight, you can stop hiding foam. Instead, you[...]

What might be the most important thing to know about using floral foam? That it was invented in 1954? That choosing the right density for stems makes designing easier and more secure? That nearly 400 different Smithers-Oasis foam products are available? That today’s OASIS foam biodegrades 100 percent (see more[...]

Photo: @theflowersocialatx Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer and increase cash flow? Florists have differing opinions. What’s not in doubt is that hands-on classes are rising in popularity. Should you offer regular hands-on experiences? We[...]