The challenge for a florist is knowing which design technique to use for each application. Floral mechanic needs depend on the type of cross, ceremony setting, water source required due to weather and logistics of setup and take-down.
We spoke with two floral designers, one who is getting more requests for crosses, and another who traveled from Philadelphia to San Antonio for a unique install of three Texas-sized crosses with a team of 12. We compared basic ‘design and deliver’ arrangements to challenging built-in-place structural designs.
Here’s what we discovered.
Wedding crosses, an emerging trend
The timeless tradition[read more]
The challenges include how to: speed up the design process, create design sections in the shop for easy and secure attachment and removal, repurpose the arrangements and keeping flowers hydrated and fresh outdoors—just to name a few.
With arbors, the mechanics make a difference. We asked four accomplished designers: Which floral mechanics can best be used for decorating wedding arbors?
Creating a natural ‘growing there for years’ look
In a surprising turn of events, this nationally-known floral educator became the flower designer of the United States Postal Service recently released Celebration Stamps.
Carol credits being “in the right place, at the right time, with the right people” for giving her the design opportunity of a lifetime. The floral industry is celebrating the release of these two florist-designed stamps along with her.
How was this freelance floral designer chosen to design flowers for a postage stamp? The story began when Carol was willing to help a friend …
“Happy to help.”
“Always be ready for[read more]
Her experimental and modern-edgy style of design is popular with her customers, who refer to it as ‘Adri style.’ “When a client requests an ‘Adri design’, I know they are asking me to do what I do best and create something different,” she says.
Adrianna also knows she can create greater visual impact with the addition of decorative accents. Specifically, she’s learned she can achieve a larger profit margin by using minimal product and less labor to make a big statement.
Living in Marceline, Missouri, a rural town with just 2,500 residents, didn’t diminish Walt Disney’s creativity and it hasn’t held back Julia Schmitt from launching a new line of couture floral fashions for her customers. In fact, she overcame a fear of working with decorative wire and has mastered high-style floral jewelry designs that are putting her on the map.
At the beginning of her floral career nearly a decade ago, Julia watched a YouTube video with her sister the night before prom to learn how to make a corsage. They had orders to fill the next day.
She and her husband Dennis bought a traditional floral business 16 years ago and focused on servicing events, weddings and corporate accounts. She added a floral school to the mix in 2010. “Our business is now 10 times bigger!” says Jeanne.
She is currently partnering with another florist to grow local seasonal flowers, offer hands-on classes and host events in the natural setting of Rolling Ridge, a horse farm.
Like many flower shop owners, this florist-turned-farmer recognized the need for a fresh business strategy to stay relevant in today’s ever-changing retail marketplace. Social media has[read more]
When he signed up for a basic floral design class, Leopoldo Gomez unknowingly launched a career in international design. Until fate intervened, flowers never held much interest for this professional caterer from Mexico City.
His catering business needed to create fresh flower centerpieces for their events. Someone had to take professional floral design classes. “I was the only one with the time to take the classes,” he says. “In the beginning, I really didn’t like working with the flowers, but I fell in love with them little by little.”
Earlier this year Leopoldo presented a floral design program for the Southwest AIFD Chapter. He shared the story of how he fell in love with flowers—and also found[read more]
Debbie Strand was just playing around when she created an inspirational wedding bouquet that turned out to be a real showstopper.
“I’ve always loved to create things,” says Debbie AIFD, ICPF. “This bouquet was designed for a bridal show. I finished most of the pieces for the event and was just “playing” when it came together. Sometimes, the best designs happen that way!”
The owner of Deborah Strand Designs in Cary, Illinois, Debbie belongs to two floral wedding groups that hold bridal events twice a year. Participating in these events offers her the opportunity to try different styles before a larger audience and experience how potential customers react to new designs.
She submitted a photo of the design[read more]
That’s where a team of southern floral fashionistas found design inspiration for “Horti-Couture: Floral Fashions by Tahiti” at the Third Annual Art in Bloom March 30-April 2 at the North Carolina Museum of Art in Raleigh. These innovative designers presented avant-garde clothing made from natural materials in a runway show before a packed audience.
As the commentator for the runway show, I had the pleasure of spending prep time in the workroom with
designers, discussing the design techniques and products they were using. I then shared these tips from stage as models presented the collection. You’ll find these same[read more]
People can also blossom like a rose, opening up when we take the time to get to know or serve them. Mother’s Day is a perfect time to help our customers express their love with flowers.
A beauty from within
Speaking of expressive flowers, watch this inspiring ‘Beauty and the Beast’ video to see how perfectly choreographed[read more]