Emotion-inducing visual impact was among Jane Godshalk’s goals when she was charged with creating 25 arrangements for an outdoor event at Longwood Gardens in Kennett Square, Pennsylvania, where the award-winning floral designer and published garden club speaker is a floral instructor.
The AIFD designer’s solution? Decorative floral accents: specifically, swirling circles of Midollino stick bundles wrapped in gold bullion wire set prominently in each arrangement.
A ‘fabulous’ technique
“My students and flower show exhibitors are always looking for something different,” says Jane. Binding Midollino with wire and[read more]
That’s the approach of Tre’ Garner, whose modern coral rose pave design with an eucalyptus collar was selected as the most inspirational get-well arrangement in the 2017 INSPIRE Design Showcase.
Tre’ shares her techniques and inspiration below along with the reaction from her clients and other designers—which includes the words “smashing” and “whimsical!”
Smithers-Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI recreated her small floral design for OASIS Floral Products 2017 print advertising. See his step by step design process as well as additional arrangement ideas from the same materials.
Colors you adore
Based in Coral Springs, Florida, Tre’ says, “Color is my thing and finding combinations that[read more]
That’s the message from Randy Wooten AIFD, PFCI, GMF, an FTD education consultant, past president of the Georgia State Florists Association, owner of Delorice’s Florist—and author of “Jubilation,” a book of inspired sympathy flower designs.
All photos: Randy Wooten
Randy’s small-town shop services weddings, events and everyday deliveries, but funeral work, which represents 40 percent of his business, is his bread and butter. While many florists across the country experienced a decline in sympathy sales, in Douglas, Georgia, traditional funeral services with lots of flowers remained commonplace. Until they didn’t.
“For years, my market was unaffected by the shift in our industry. I[read more]
The challenge for a florist is knowing which design technique to use for each application. Floral mechanic needs depend on the type of cross, ceremony setting, water source required due to weather and logistics of setup and take-down.
We spoke with two floral designers, one who is getting more requests for crosses, and another who traveled from Philadelphia to San Antonio for a unique install of three Texas-sized crosses with a team of 12. We compared basic ‘design and deliver’ arrangements to challenging built-in-place structural designs.
Here’s what we discovered.
Wedding crosses, an emerging trend
The timeless tradition[read more]
The challenges include how to: speed up the design process, create design sections in the shop for easy and secure attachment and removal, repurpose the arrangements and keeping flowers hydrated and fresh outdoors—just to name a few.
With arbors, the mechanics make a difference. We asked four accomplished designers: Which floral mechanics can best be used for decorating wedding arbors?
Creating a natural ‘growing there for years’ look
In a surprising turn of events, this nationally-known floral educator became the flower designer of the United States Postal Service recently released Celebration Stamps.
Carol credits being “in the right place, at the right time, with the right people” for giving her the design opportunity of a lifetime. The floral industry is celebrating the release of these two florist-designed stamps along with her.
How was this freelance floral designer chosen to design flowers for a postage stamp? The story began when Carol was willing to help a friend …
“Happy to help.”
“Always be ready for[read more]
Her experimental and modern-edgy style of design is popular with her customers, who refer to it as ‘Adri style.’ “When a client requests an ‘Adri design’, I know they are asking me to do what I do best and create something different,” she says.
Adrianna also knows she can create greater visual impact with the addition of decorative accents. Specifically, she’s learned she can achieve a larger profit margin by using minimal product and less labor to make a big statement.
Living in Marceline, Missouri, a rural town with just 2,500 residents, didn’t diminish Walt Disney’s creativity and it hasn’t held back Julia Schmitt from launching a new line of couture floral fashions for her customers. In fact, she overcame a fear of working with decorative wire and has mastered high-style floral jewelry designs that are putting her on the map.
At the beginning of her floral career nearly a decade ago, Julia watched a YouTube video with her sister the night before prom to learn how to make a corsage. They had orders to fill the next day.
She and her husband Dennis bought a traditional floral business 16 years ago and focused on servicing events, weddings and corporate accounts. She added a floral school to the mix in 2010. “Our business is now 10 times bigger!” says Jeanne.
She is currently partnering with another florist to grow local seasonal flowers, offer hands-on classes and host events in the natural setting of Rolling Ridge, a horse farm.
Like many flower shop owners, this florist-turned-farmer recognized the need for a fresh business strategy to stay relevant in today’s ever-changing retail marketplace. Social media has[read more]
When he signed up for a basic floral design class, Leopoldo Gomez unknowingly launched a career in international design. Until fate intervened, flowers never held much interest for this professional caterer from Mexico City.
His catering business needed to create fresh flower centerpieces for their events. Someone had to take professional floral design classes. “I was the only one with the time to take the classes,” he says. “In the beginning, I really didn’t like working with the flowers, but I fell in love with them little by little.”
Earlier this year Leopoldo presented a floral design program for the Southwest AIFD Chapter. He shared the story of how he fell in love with flowers—and also found[read more]