How can you offer floral customers a fall and Halloween party décor “treat” that’s quick and easy to make?
Possibly helpful, but not necessary.
Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time.
Whether intended as a fun family centerpiece or a special event decoration, this conversation piece will cast a spell over your clients so fast it’s spooky. You can even set up a kit for your DIY customers.
Three tricks for designing this ‘treat’
The “tricks” you pull out of your sleeves? Three simple steps enable you to make this colorful and long-lasting centerpiece like magic.
Step 1: Form the pumpkin
Because while major floral event sales may keep your doors open, profits are made by increasing everyday sales.
One approach? Promote transitional trends between seasons. Read on for this and six other tips you can use to grow profits between now and the 2017 holidays. As fall arrives, how can you use the look and feel of nature to increase your autumn sales?
Fall and nature are now
I live in a grove of hardwood trees. Each autumn, I feel like I’m entering a postcard as I wind up the hill of my curving drive. Blazing colors. Leaves falling silently to the ground. A sudden chill in the air.
Experiencing these natural[read more]
That’s the recommendation from Shayai Lucero, shop owner and member of the Acoma and Laguna Pueblo people of New Mexico.
Shayai’s bouquet design for a Native American bride was selected as the Most Inspirational Wedding design in the 2017 INSPIRE Design Showcase.
Shayai shared the Native American tradition of incorporating the natural elements of a person’s individual tribe into their flowers to honor their culture. Smithers-Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI expanded on her design for OASIS Floral Products 2017 print advertising, substituting for tribe-specific materials where appropriate.
Showing respect encourages customers
There are more than 550 Native American tribes in the U.S. and in Canada more than 600 First[read more]
In floral design, opposites create attraction.
Smooth against rough. Colors across from each other on the color wheel. Glitter with matte. Traditional with trendy. Fresh instead of faux. Old next to new.
You can use the tension created by contrasting colors, textures, materials and styles to showcase a stellar look and boost your sales year-round. For your collection for this upcoming holiday season in particular, you can use contrasts to create trendy eye-catching displays and vignettes.
The gift of time
Please don’t unfriend me if I remind you that the biggest retail season of the year is coming fast (117 shopping days left). I’m here to help!
(As the holiday season rolls along, I often find myself marking more days off the calendar than items off[read more]
How? When you use the inspiring textures of nature.
And what is bespoke garden design anyway?
These were among the questions asked by attendees last week at burton+Burton’s renowned educational event Ballooniversity® in Athens, Georgia. burton+Burton is the world’s largest balloon and coordinating gift supplier.
All Photos: Sharon McGukin
During my presentation on bouquets, I introduced a couple of bespoke garden style bouquets and shared some quick tips for creating these trend-setting designs with an easy-to-use floral mechanic: wire armature formed into an egg shape.
Bespoke garden style bouquets
These new garden style bouquets are often referred to as bespoke, a British term meaning specially[read more]
To help answer these questions, we turned to OASIS Floral Design Director Frank Feysa AIFD, PFCI and floral artists Leopoldo Gomez and Donald Yim AIFD. Frank shares what he discovered working with a variety of hanging glass tubes in large scale displays while Leopoldo and Donald offer tips on how they incorporate smaller glass tubes in their creative centerpieces.
Why hanging glass tubes?
Whether you hang or attach them directly to a structure, glass tubes offer a decorative support for placing flowers with a water source in challenging places. These trendy[read more]
Sympathy flowers serve a purpose. They express visible emotional support for the deceased’s friends and family. And helping clients express their emotions with flowers is the ultimate customer service a florist can provide.
“To grow a successful sympathy business, it’s important for florists to have the ability to portray the sentiments of a grieving family with flowers,” says floral designer Donnita Webb.
Donnita clearly met this creative challenge with a recent floral cross design. She submitted the design to the 2017 INSPIRE Design Showcase, where it was selected as most inspirational. Smithers-Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI recreated her floral cross and added a collection of related designs for[read more]
You can. Just call on your ‘voice’ and the floral warrior inside you.
Chopsticks? Blown glass? Peppers? Metal? Wood? All yes. Present arrangements made from these materials onstage at the American Institute of Floral Designers symposium in Seattle this year? Yes again.
This is what you can learn from Donald Yim AIFD: being a floral warrior and how to construct with unconventional materials. His embrace of unexpected but practical materials for modern floral designs have earned him international recognition—and time on the 2017 AIFD stage, where his presentation was called Materialistic.
“I wanted to show the audience how to use practical materials in a high-style and inspirational way,” says Donald. “To share technical[read more]
Emotion-inducing visual impact was among Jane Godshalk’s goals when she was charged with creating 25 arrangements for an outdoor event at Longwood Gardens in Kennett Square, Pennsylvania, where the award-winning floral designer and published garden club speaker is a floral instructor.
The AIFD designer’s solution? Decorative floral accents: specifically, swirling circles of Midollino stick bundles wrapped in gold bullion wire set prominently in each arrangement.
A ‘fabulous’ technique
“My students and flower show exhibitors are always looking for something different,” says Jane. Binding Midollino with wire and[read more]