The Advent wreath.
You and your customers can enjoy this horizontal wreath with candles as a religious symbol or festive holiday décor at home, the office and events.
All photos: Sharon McGukin
Floral wreaths have been displayed at least since the Romans and remain compelling year-round. Advent wreaths first appeared about 500 years ago but remain a steady presence, although possibly less prominent here than in Europe.
Below, you’ll discover how to create a floral Advent wreath with natural accents in six easy steps, with more than a dozen ideas for different materials you can use. It’s a design you can recreate or use as inspiration for variations that appeal[read more]
A quick glance through wedding images on Pinterest confirms that floral table garlands are a hot trend for event décor.
Dramatic table garlands
There are so many materials that can be used, it can be difficult to decide which to choose. A garland can be made strictly of fresh greenery, herbs, flowers, fruits or any combination of these materials.
When it comes to greens, spiral, silver dollar, parvi or seeded eucalyptus are often used as are olive leaf, ruscus, salal, smilax, sprengeri and plumosia.
To add fragrance to the table, try using herbs. An herb garland can be made of rosemary, bay, sage, etc. or the herbs can be mixed with other foliages.
Photo credit – Sharon McGukin AIFD, AAF, PFCI
For this design, I used two beautiful Accent[read more]
It has for Master Gardener Kathy Bondar, who turned her plant-tending side business into a new floral design career when she lost her job in 2007 during the recession.
Today Kathy’s 2nd Chance Plants is a floral studio with 90 percent of the business from fresh flowers. Kathy’s developed a good sense for what pleases her suburban Milwaukee customers, including an “adjustable” everyday centerpiece style.
She submitted a fall centerpiece based on that style to the OASIS Floral Products 2017 INSPIRE Floral Design Showcase. Her design chosen as the most inspirational fall holiday design.
Smithers-Oasis Floral Design Director Loann Burke AIFD, AAF, PFCI recreated the arrangement and variations for OASIS Floral[read more]
“To create floral magic for all those who wandered through the Mountain woods,” says Laura Daluga AIFD.
Photo credit: katiealexisphotography.com
Specifically, these volunteers from the North Central Chapter of the American Institute of Floral Designers designed outdoor exhibits for a September fundraiser at Cranbrook House & Gardens, part of a National Historic Landmark site with 14 buildings.
Some brought floral mechanics and decorative accessories with them: hanging glass tubes, mesh, ribbon spools, wire, fabric and floral cages. One committed to creating her design using only what she had already in her shop. Several incorporated items they found on-site.
The result: a walk-through Moongate, a Moonshadow, Forest Jellyfish, a[read more]
You can—and appeal to conservative and free-spirited customers alike.
That’s the lesson from Portland, Oregon, floral designer Meredith Cope. Her modern take on the 1,500-year-old cornucopia inspired four other ideas for contemporary autumn and Thanksgiving floral arrangements.
Could these inspire you to try new and different materials to create a look completely yours?
Traditions do anchor us …
“Thanksgiving is my favorite holiday of the year and who doesn’t love a great cornucopia?” asks Meredith, who is a floral designer at Floral Sunshine in Portland.
“This festive day brings us together with family and friends to pause in our busy lives and give gratitude. Not to mention we get to eat pie,”[read more]
This was the challenge facing three floral pros at a September wedding south of San Jose in Coyote, California, which normally enjoys a mild Mediterranean climate.
How hot was it? “According to our thermometer it was 115 degrees as the wedding began,” said Michelle Perry-White AIFD. “It was hotter than … well, it was hot!!!!”
Flowers work harder in the heat
Few plant species can survive temperatures greater than 115 degrees Fahrenheit for more than a few minutes. Even in less extreme heat, fresh flowers benefit from protective steps. A rose at 87 degrees uses 26 times more food reserves than at the typical mid-30s cooler[read more]
Yet people seem to know it when they see it.
What is it? Wow. Arrangements that have it sell. Designers who produce it consistently set themselves apart.
How can you add wow to your designs? Try new styles or materials. Blend old with new. Try a look from a magazine or online. Or simply listen closely to your customers to hear which design details excite them.
Follow your instincts
For Micky Kuttig, it’s follow your instincts and try things, even just what you might have on hand.
End cap displays are equally important in showing customers how to use your products in their homes and businesses or events, especially for the holidays.
Even if you don’t have a physical location, you can create sales buzz by building displays and sending photographs out by email and social media.
What are the keys to successful end caps?
Tell a story and mind the details are two of them. Everything your customer sees in your floral business tells a story.
How can you offer floral customers a fall and Halloween party décor “treat” that’s quick and easy to make?
Possibly helpful, but not necessary.
Instead, simply skip the pumpkin patch, gather a few materials and produce this all-floral carnation pumpkin in no time.
Whether intended as a fun family centerpiece or a special event decoration, this conversation piece will cast a spell over your clients so fast it’s spooky. You can even set up a kit for your DIY customers.
Three tricks for designing this ‘treat’
The “tricks” you pull out of your sleeves? Three simple steps enable you to make this colorful and long-lasting centerpiece like magic.
Step 1: Form the pumpkin
Because while major floral event sales may keep your doors open, profits are made by increasing everyday sales.
One approach? Promote transitional trends between seasons. Read on for this and six other tips you can use to grow profits between now and the 2017 holidays. As fall arrives, how can you use the look and feel of nature to increase your autumn sales?
Fall and nature are now
I live in a grove of hardwood trees. Each autumn, I feel like I’m entering a postcard as I wind up the hill of my curving drive. Blazing colors. Leaves falling silently to the ground. A sudden chill in the air.
Experiencing these natural[read more]