Wake-up Mother’s Day with Personalized Floral Designs

[vc_row][vc_column][vc_column_text]You snooze, you lose. This is especially true when it comes to holiday flower design sales. This year, take no chances: wake up Mother’s Day sales by personalizing your floral designs. Personalized products are popular with today’s consumer. Offering personalized floral gifts alongside more conventional designs is an intriguing way to capture their attention. A suggestion for this year: place a smaller vase with flowers inside a larger glass one, then fill the space between the vases with the gift recipient’s favorite treat. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] In this case, we use coffee beans. But you can use anything small, pourable and adorable. The recipients will feel extra special. With items like coffee beans, the fragrance adds to the appeal. [rev_slider alias="wake-up-mother-1"] You can create this clever design in a variety of sizes and prices and for many uses: personalized arrangement, centerpiece or decoration. And you can offer additional personalization options as described below. For a Mother’s Day meal, suggest a series of the same vases as a tablescape. After the meal, the arrangements can be given as gifts to the mom’s attending the event.

Here’s the how-to

[rev_slider alias="wake-up-mother-2"] The smaller vase was filled with wet floral foam and placed inside the larger one. The space between the two vases was filled with coffee beans and the inside vase with fresh flowers.

Mom doesn’t drink coffee?

No worries. For those with a sweet tooth fill the exterior vase with Jellybeans, Red Hots cinnamon candies, peppermint sticks, M&Ms, lemon drops or any other small or thin candy. Tea? Tuck a layer of her favorite individually packaged tea bags or loose tea inside the outer vase and drop a mint plant into the inside vase. She can use the mint leaves to garnish her tea.[/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1522686063377{margin-top: 15px !important;margin-bottom: 15px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 5px !important;padding-bottom: 5px !important;border-top-color: #068751 !important;border-top-style: solid !important;border-bottom-color: #068751 !important;border-bottom-style: solid !important;}"][vc_column][vc_column_text css=".vc_custom_1522686168896{padding-top: 5% !important;padding-bottom: 5% !important;}"]

See more than 145 Mother's Day floral designs

With more than two dozen new design ideas for 2018

Mother's Day Floral Arrangements

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If your customer wants a healthier-looking twist, fill the space with popcorn kernels, nuts, sunflower or pumpkin seeds or another healthy treat. For a textural approach, fill the space between the containers with bold color by displaying layers of sliced lemons or limes or a row of asparagus, carrots, or green beans. In case a customer might consider eating the showcased items, remind them they’re just for decorative purposes. Water from the flowers might splash over onto the décor, making it less palatable. Suggest that a gift certificate, tickets to her favorite upcoming event or even money can be tucked between the two glass vases to showcase the special gift being delivered with flowers.

Use the design to promote your business

Espresso Cube Floral Design

Take the idea a step further and work out an exchange with your local coffee shop. Ask them to provide you with a ‘free cup of coffee’ gift card to tuck into your designs and in return, you provide long-stem roses they hand out on Mother’s Day. Be sure to attach a business card and perhaps a coupon to each rose to entice potential new customers to visit your store or website.

Repetition sells

[rev_slider alias="wake-up-mother-3"] Repetition of elements suggests rhythm and creates unity in a composition. Repeating the same design or using the same containers or container shape in different sizes create has an eye-catching quality.

For those who don’t know beans about flowers

In advance of Mother’s Day, bring in extra cash by offering a DIY class featuring the design. For those who don’t know beans about flowers, this simple design can be a lot of fun to create on an evening out with a group of friends. Serve coffee and a snack during the event. Be sure when you set the class price to cover the cost of food, flowers, coffee beans, vases and foam along with a fee for the prep, design labor and instruction from employees. Total all costs to see how many students you will need to make the event profitable and set that number as your minimum. Advertise the floral class on social media and fliers posted locally. After your first DIY event, post lots of photos online and offer a discount or free flower to those who post and repost photos from the event with the hashtag #yourshopname. If you’re a real bean-counter looking for ways to grow profits, personalized products can boost your bottom line. Customization is key for getting clients to notice your Mother’s Day menu of designs. What other customized designs can you suggest for a Mother’s Day special?[/vc_column_text][/vc_column][/vc_row]