Ideas

Reinvent Wreaths like Laura Dowling in 8 Steps

Reinvent Wreaths like Laura Dowling in 8 Steps

Are you and your customers ready for remarkable holiday wreaths? Laura Dowling, former chief floral designer at the White House, author and TED...

Five Designs Steps and Seven Ways to sell Advent Wreaths

November begins this week. Soon the holidays will be here! Which means this is the time to promote and sell Advent wreaths and DIY wreath kits. ...

Make Bespoke Bouquets Easier with this (egg-shaped) Novel Mechanic

Bespoke is back. But must bespoke garden bouquets always be heavy? How is arranging one different? Do you have to use chicken wire? Isn’t there an ...

14 Bewitching Halloween Arrangements with Midnight Foam

Vampires wear it. Bats, cats and spiders can be it. Authentic witches’ cauldrons only come in it. But as the 14 elegant designs here clearly sho...

7 Must-Try Floral Techniques to add Beauty with Branches

Photo: Sharon McGukin Autumn is awesome with possibilities for adding seasonal materials to your floral arrangements. But there’s more to c...

How to Make Upscale Artisan Jewelry from Floral Wire

Photo: Varito Vasquez AIFD, FSMD, FPCF You can do it for love. You can do it for money. Whatever your motivation, you already have the hands-on...

4 Practically Magic Black Foam Wedding Designs

Excited? On the fence? Thinking you’ve seen this before? I’ve heard these responses and more as Midnight Floral Foam. which turns inky black whe...

3 “Tricks” to Spooky Easy All-Flower Pumpkins

How can you offer floral customers a fall and Halloween party décor "treat" that’s quick and easy to make? Magic? Potions? Possibly helpful, ...

What You Need to Know to Make and Sell Texas Mums Anywhere

All photos: Rio Creative Studio What’s bigger in Texas? Homecoming corsages, known in the Lone Star State as Texas Mums. You could hide a teenager...

Six Sympathy Designs for Three Cremation and Life Celebration Trends

If your business includes sympathy flowers, then you know: Cremations have surpassed burials. More families are choosing life celebrations and o...

Raise prices? Lower prices? Tips for Homecoming Flowers

Fewer schools have homecoming dances. Where they still exist, some students opt out of flowers altogether. In other schools, it’s become a mini...

The Key to Attracting Millennials and 6 Ways to Do It

The retail challenges seem to just keep coming: the Internet, e-commerce, social media, training and retaining today’s workers, smartphones, big-bo...

7 Ways to Save, Maintain or Grow Your Sympathy Flower Sales

Photo: Shonda Cunningham AIFD Funeral spending is trending down. Funeral home profit margins are down 43 percent since 1999. The floral industr...