You might not have 250,000 people walk through your next installation, need 14,000 stems and 22,000 foliage pieces or hang a 60-foot floating meadow overhead.
Regardless the size of the event, you’ll face the same challenge as this year’s Philadelphia Flower Show’s design team for the featured Flower Power installation: how[read more]
You can grow your business during prom season. You can also be overwhelmed with many time-consuming designs needed in a short time.
How can you make designing and selling prom flowers easier? And how can you do it with less labor?
Among the dozen or so tips here: sell on-trend designs[read more]
Significantly, if you’re planning and installing the wedding flowers. Unlike indoors, of course, there’s sun, heat, rain and wind!
While not every backyard is perfect for a wedding, the option is increasingly popular. Last year on Pinterest, searches for backyard weddings increased 441 percent!
Which makes it[read more]
They buy it. They show up at their event in style. Or, at least, they see you have creativity that differentiates your business—and refer others to you.
What to offer in 2019? Petal-pretty wearable flower designs. From knuckle[read more]
The word fresh is the key to retaining repeat customers for flower arrangements. In addition to deterring people from buying flowers, wilted-too-soon flowers can hurt your profits and reputation.
Cut flowers require TLC to not become fast-fading blooms.
So what can you[read more]
It’s easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Yet prom flowers are typically inexpensive, so profit margins can be small.
The florist’s dilemma? Prom flowers also can generate high[read more]
If you’re designing for weddings or events today, you’re hearing those terms, often together. Glance through Pinterest and you’ll see pampas grass wedding décor and circle ceremony designs topping the trends.
It’s a great combination. For many weddings and other events, pampas grass is the life[read more]
Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap.
Value is subjective, but for those who want to give quality flower arrangements but[read more]
Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute?
Smithers-Oasis showcased five 2019 trends in their showroom at the AmericasMart January Gift Show in Atlanta, which ends today. The focus was holiday 2019, but the trends and many[read more]