her bridal bouquet for the first time and feels like a princess.
Floral art becomes wedding magic.
What’s the secret to creating artistic designs your
brides can fall in love with?
Photo: Rafal Wegiel Photography
The magic is in the mechanics.
Plants add life to interior spaces. They’re a hot topic online, in magazines
and at the World Cup competition.
Photo: Bart Hassam
Sustainable, ethical, natural and organic are the buzzwords of today’s floral shopper. What’s at the core of this emerging trend? A true appreciation… read more
Pop-ups are a hot topic right now. The buzz is both positive and
Some florists say it’s “a great
way to connect with potential customers … direct traffic to your brick and
mortar flower shop … have off-site selling space for… read more
Floral designs are no exception to this fascination. This year vertical arrangements are surging in popularity. Height in floral designs commands attention with the practical benefit of using less surface space.
Just like with buildings and shoes, creating vertical flower designs requires solving mechanical challenges. These include keeping… read more
With one simple yet brilliant why-didn’t-someone-think-of-this-before change, your floral design possibilities have expanded.
How? Black floral foam.
Specifically, OASIS Floral Foam Midnight, which has similar properties to other OASIS floral foam but is black, the color every other color seems to want to displace.
With Midnight, you can stop hiding foam. Instead, you can use it as a visible element in your designs.… read more
That it was invented in 1954? That choosing the right density for stems makes designing easier and more secure? That nearly 400 different Smithers-Oasis foam products are available? That today’s OASIS foam biodegrades 100 percent (see more below)?
Yes, these are important. As are the tips on choosing,… read more
Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer and increase cash flow?
Florists have differing opinions.
What’s not in doubt is that hands-on classes are rising in popularity.
Should you offer regular hands-on experiences? We asked one designer who has successfully built a workshop business… read more
So should you take your fresh flower show on the road?
We asked the owners of three trucks—a florist at a family garden center, a big city entrepreneur and a rural couple with a baby and toddler—for their experiences and insights.
Photo: True Expressions Photography
Like food trucks, flower trucks draw crowds at festivals, parties,… read more
Why glue prom or any flowers? Which glue to use? And what shouldn’t you do with glue?
Weight is one reason to opt for glue. It’s lighter than wire or tape, which is especially important for wrist corsages. Customers are more likely to wear lightweight designs.
Speed is another reason. Once you learn how to glue, it is usually faster… read more
You might not have 250,000 people walk through your next installation, need 14,000 stems and 22,000 foliage pieces or hang a 60-foot floating meadow overhead.
Regardless the size of the event, you’ll face the same challenge as this year’s Philadelphia Flower Show’s design team for the featured Flower Power installation: how to turn basics—flowers, foliage and mechanics—into an awe-inspiring visual that… read more