Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute?
Smithers-Oasis showcased five 2019 trends in their showroom at the AmericasMart January Gift Show in Atlanta, which ends today. The focus was holiday 2019, but the trends and many[read more]
Roses of course remain the Valentine’s flower of choice, according to the Society of American Florists. An estimated 250 million roses are[read more]
Rooms filled with fresh flowers impart a feeling that’s hard to describe.
There’s that quiet moment before the wedding guests arrive. When you can look around with satisfaction, seeing the beauty and life your floral designs bring to the space and the people who will soon step into it.
Because the holidays aren’t over until New Year’s parties end!
Whether you are selling the centerpiece of a celebratory meal or an arrangement that[read more]
Have you started your plans for successful Valentine’s Day sales?
This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger sales due to the ease of ordering a floral delivery and less competition from weekend plans or events.
And of course it is[read more]
Proceed directly to these and other essential holiday floral in-store and online selling answers[read more]
To what does David Beahm attribute his success?
Creating enchantment through visual movement. Avoiding the straight[read more]
A design tool that is versatile, saves time and helps you create longer lasting fresh flower arrangements?
All photos: Neill Strain Floral Couture
Can floral doorway displays showcase your flower artistry and promote your business for a decade?
They can when your designs are so sensationally gorgeous they literally stop traffic.
Internationally-acclaimed florist Neill Strain’s signature floral doorways successfully introduced his boutique to the affluent Central London District of Belgravia[read more]