This might seem obvious to florists, as we’re around blooms day in and day out, but to others this simple joy of ‘stopping to smell the roses’ is one they don’t often get to experience. Folks are pining for warm spring breezes and to see spring bulbs poking their sleepy heads above ground, before bursting… read more
A barren cross covered with fresh flower stems comes to life as a thing
of natural beauty.
Are you encouraging your clientele to celebrate this beautiful ‘old rugged cross’ tradition of the Easter season?
Photo: Greg Hendrix; Mountain Oak Florist
Flowering a cross can… read more
“Specialty sympathy flowers deliver a message,” says Edward Von Bargen of Entenmann’s Florist in Jersey City, New Jersey. “They tell a person’s story – what they did or loved in life.”
All photos: Edward Von Bargen
Specialty sympathy flowers comfort the living by
celebrating a loved one’s uniqueness.
What led Ed of… read more
“Individuality,” answers Loann Burke AIFD, AAF, PFCI event specialist at Furst the Florist in Dayton, Ohio and a Smithers-Oasis design director.
Photo by Loann Burke
That’s good news for innovative florists who build
their floral businesses by showcasing creativity.
If originality is your flower shop’s silent
salesperson –… read more
Create a glamorous new vibe for your weddings, special events, and botanical couture?
Grab a can of spray paint and add a metallic finish,” suggests Ian Prosser AIFD, AAF, PFCI.
The magic is in the mist.
Photo: Lifelong Photography
Floral designs take on a glamourous new vibe when greens,
branches, grasses,… read more
He’s explaining why his clients were so thrilled with their flowers.
Rick shares the story of how an amazing 40-foot rose arbor and impressive 50-foot rose planter were designed for the couple’s elegant wedding reception
Overview of Rose Wedding… read more
Today botanical couture is often a buzzword for wearable floral art.
Photos: Nico Nordstrom
The results are equally beautiful, but the practical use and potential sales of these designs have grown exponentially.
How did these show-stoppers… read more
The design challenge?
“We had to figure out how to secure flowers in her clear glass bowl without damaging the delicate metallic gold rim,” Thia explains.
She met the challenge using Midnight floral foam as an art form.
How? Thia shares design tips for… read more
that wilt too soon can hurt your reputation, decrease your profits, and deter customers
from buying flowers in the future.
Flower freshness is the key to customer satisfaction and repeat sales.
can you keep holiday blooms from fading fast?
Give TLC for flower longevity.
The… read more