Ideas

What’s Floral Hot for 2018?

Nostalgia, restoration, woodland, fall farm and North Pole. Yes, we are talking North Pole in January. With the opening yesterday of the January...

Can Pantone’s Piquant Purple Propel your 2018?

Pantone Color Institute’s forecast of an expressive purple for its 2018 Pantone Color of the Year communicates originality, ingenuity and visionary...

Read the Six Most-Read 2017 Wedding Blogs

As the new year begins, you‘ll be inundated with brides ready to plan spring weddings. What trendy new ideas will you have to share? Revisit our...

Wedding promise kept: wreaths, crowns and bouquets

When her high school BFF gave birth to a daughter, a floral consultant promised to design the wedding flowers when the daughter married. Thirty ...

Can a British Wreath Design Inspire Holiday Sales?

Why recreate a British designer’s holiday wreath design in your floral business? Because it sells, it’s versatile and can trigger add-on sales. ...

15 Things You Need to Know About 2018 Wedding Trends

Today’s couples, even those far from any fashion center, can easily see wedding trends online. They want to know you’re familiar with the 2018 w...

Add Holiday Joy With These Six Cool Tree Trimming Tips!

Are you dreaming of a White Christmas but live where the white stuff outside is sand, not snow? Paul Miller AIFD of Fort Lauderdale—aka ‘Mr. Chri...

Want a Holiday boost? Try this 6-step floral Advent Wreath.

[vc_row][vc_column][vc_column_text]What holiday floral design popular in Europe might be underappreciated here—and an opportunity for you? The A...

Tips for Gorgeous and Easy Floral Table Garlands

[rev_slider alias="new-garland-2"] Orchards and Jute Garland Floral Recipe A quick glance through wedding images on Pinterest confirms that flora...

Passion Inspires a Second Chance—and an "Adjustable" Fall Centerpiece

Can passion create a second chance to thrive for plants, floral arrangements—and you? It has for Master Gardener Kathy Bondar, who turned her pl...

Fresh Outdoor Floral Exhibit Magic? 10 Designers Show How.

Why did a dozen leading Midwestern floral artists head for historic woods outside Detroit carrying flowers, knives and electric drills? “To crea...

5 Inspiring Ideas for a Modern Floral Fall: Cornucopias and Thanksgiving Tablescapes

Can you honor fall traditions in your own fresh and personal floral design way? You can—and appeal to conservative and free-spirited customers a...

What Can't you Define but Really Want? Floral Wow.

It’s impossible to define. There is no formula. It can be maddeningly personal or regional. Yet people seem to know it when they see it. What...