Ideas

6 Steps to Sizzling Holiday Floral End Caps

6 Steps to Sizzling Holiday Floral End Caps

How can you increase holiday sales? Upsell floral designs and products? Enlist silent “salespeople”? End caps. Previously, we've discussed me...

3 “Tricks” to Spooky Easy All-Flower Pumpkins

How can you offer floral customers a fall and Halloween party décor "treat" that’s quick and easy to make? Magic? Potions? Possibly helpful...

7 Tips to Think "Outside the Pumpkin" and Increase Floral Sales

Why should you think outside the Halloween pumpkins? As well as the Easter Lilies and Valentine roses? Because while major floral event sales ma...

How to design floral arrangements for Native American brides? With respect.

How can you serve customers with a strong cultural heritage? Ask. Listen. Respect. That’s the recommendation from Shayai Lucero, shop owner and ...

When it Comes to 2017 Holiday Trends, Use Opposites to Attract

In love, opposites attract. In floral design, opposites create attraction. Smooth against rough. Colors across from each other on the color w...

How Can You Warm Up Winter Sales? The New Northwoods Collection of Floral Products.

How can “cool” holiday designs warm up your winter sales? Appeal to trend savvy and traditional customers? Be fresh from the forest, modern and eas...

Make Bespoke Bouquets Easier with this (egg-shaped) Novel Mechanic

Bespoke is back. But must bespoke garden bouquets always be heavy? How is arranging one different? Do you have to use chicken wire? Isn’t there an ...

Why Create Floral Designs with Hanging Glass Tubes?

Why use hanging glass tubes in your floral designs? What are the best ways to attach and support them? To which types of designs are they best suit...

Inspire: Provide the Ultimate Floral Customer Service

Too often we think of sympathy flowers as funeral flowers and lose our creative edge. Sympathy flowers serve a purpose. They express visible emo...

Using Unusual Materials: A Floral Warriors Guide

Can you use simple and unconventional items to create impressive floral designs? You can. Just call on your ‘voice’ and the floral warrior i...

Add Floral Design Drama Without Masses of Flowers

What can you add to floral arrangements with decorative accents? Space. Color. Texture. Form. A visual connection between arrangements. Glitz, a na...

Pave' Your Way to Smashing Small Floral Designs

Want to inspire oooooos and ahhhhhhs from smaller designs? Choose clean lines, unique forms and strong color combinations. That’s the approach o...

Can jubilation revive your sympathy flowers business?

How can you revitalize your sympathy flowers business? By offering personalized arrangements that celebrate a life rather than mourning a loss. ...